Top 10 Marketing Strategies that will level up your sales
Marketing is the process of getting potential clients or customers interested in your products and services. It involves researching, promoting, selling, and distributing your products or services. This term centers on the study of market and consumer behaviors and it also analyzes the commercial management of companies to attract, acquire, and retain customers by satisfying their wants and needs and instilling brand loyalty.
A good marketing strategy covers a wide range of tactics and these top 10 modern marketing strategies below cover different tactics that can help you create a strong base for your company.
Optimize your website
This is the first and most important part of any type of marketing. So this is your hint to get one for yourself. You need a website so that you can promote your products or services to potential customers and give them a way to contact you. Once you have a website, you’ll want to optimize it for search engines. Search engines have certain criteria and ranking factors they look at when determining where to display a website in search results. Moving your website up just one or two spaces in search results could dramatically boost your site’s traffic, so you’ll want to focus on meeting these criteria. For this, you need to optimize your website constantly.
Start a blog
Nowadays, this is in trend. A blog is a great way to further promote your business and its website. Through this, you can better understand your customers about your services and products, and even through this, you can give some additional information related to your niche.
Example: Let’s say you run a financial consultancy company. To promote your business, you create a blog post titled “ Ways to invest your money securely”. People who visit your website can see this blog post. This post will remind them about the spare money they have and were planning to invest in but didn’t have any idea where to start. Also, if this blog post ranks well on search engines, it can draw more people to your site who may not have heard of you yet. The more opportunities you can create for people to find your business the better off you’ll be, and a blog is a great way to do this.
Create videos
Similar to blog posts, creating videos is another excellent way to promote your business and create new entry points. Videos typically rank well within search engines, so if you can create a good video, you could find yourself near the top of the results. Added attractive images and videos will attract a mass of viewers. Some types of videos you can create are:
- Q&As
- Tutorials
- Testimonials for products
- Behind-the-scenes
- Product demonstrations
- The cost of creating a video isn’t as high as you might think.
Become active on social media
This is the most important part of marketing and a powerful business promotion tool. With it, you can reach millions of potential customers easily in mere seconds. If your business isn’t active on social media yet, you’ll want to get started as soon as you can. Create an account on at least one social media channel, then start filling out your profile. Use these platforms to promote your business but also to interact with others within your professional structure.
For instance, you own a furniture store and decided to make a social media account for your company to promote your new designs. With this profile, you can share links or videos of your latest works and can even share feedback on other products In the market. Doing this allows you to promote your work and give interested people a reason to follow your account. If you do this, you will be able to gain popularity for your business.
Run an online advertising campaign
You can also promote your business online if you have the right resources and are eligible. There are many social media platforms where initially you can advertise free of cost. Later on, you can invest in paid advertising to reach a wider audience. You can also create a website to advertise your business. Finally, you can leverage the power of SEO to increase your website’s visibility.
To run ads online, you have two major options.
Google PPC
First, you can run a pay-per-click (PPC) campaign on Google. With this method, you would promote your business in search results, with a link to your website appearing at the top of relevant search results.
Facebook PPC
The second method is a PPC campaign on Facebook. This is similar to a campaign through Google, but instead of appearing in search results, your business would appear on your audience’s Facebook page. With this type of ad campaign, you can either link directly to your website or your business’ Facebook page.
Create an affiliate program
An affiliate program is when others promote your product or service for you, and you give them a percentage of any sales that result from their promotion. Similar to partnering with influencers, affiliate programs even mean your customers do the selling for you. Your affiliate members can then share a link to your website through their social channels, website, blog, etc. Like currently famous social media influencers do. This makes affiliate programs a cost-effective way to quickly expand your brand reach and increase sales.
Example: You own a coffee company and search for proper bloggers and influencers who fall within its niche. You send some samples to try for their review or recommendation. That person will write a review or make a Vlog about it. In the end, each time a customer clicks the unique affiliate link, both the blogger and the company gain from the relationship.
Partner with other businesses
Partnering with other businesses can often be a successful strategy. If you can find another business within your niche that isn’t a direct competitor, you may be able to combine your marketing efforts and reach new customers. You could even partner with freelancers who write words or copy for businesses on a contract basis. By agreeing to promote each other’s services, the web designer now gets exposed to all of the writer’s social followers. This is a mutually beneficial arrangement and there’s no danger of losing out on customers because you provide different services.
Sponsor charity events
Charities are always looking for sponsors, and it’s a great way to show your support for a good cause while also gaining exposure. It’s also a great way to build relationships with potential customers and build relationships with existing ones. Find some causes in your area that you care about and see if they need sponsors. Not only will you get to feel good about contributing to a worthwhile cause, but your business will receive some excellent promotions, all for a one-time donation.
Example: If you are a web designer, by sponsoring a charity event, the web designer gets the opportunity to network with potential customers and build relationships with local businesses. The web designer may also get their name mentioned in the local newspaper or featured on local TV news, which could lead to even more exposure.
Host webinars
Webinars are typically web-based learning or informative sessions. Webinars may be used as an onboarding tool for introducing the business to the customer. They are ideal for focusing on a single idea and presenting it across several platforms. Webinars may include a question-and-answer session or end with a call to action.
Example: Vacuum manufacturers have introduced new types of cleaners. The first webinar explains how the tool will make gardening easier, the second webinar offers tips for using the tool, and the third shares photos or videos of customers using the tool. Each webinar offers a coupon for 20% off the purchase of the tool.
Set up referral rewards
Promote your business by setting up referral rewards. Referral programs are a great way to turn happy existing customers into more customers. Here’s how a referral program works: First, you create a system to provide each customer with their unique referral code. Then, you reward customers for referring new customers, such as giving them discounts, free products, or a free month of service. This referral code can then be used by existing customers to refer new customers and, in turn, earn rewards for both. Finally, you can track the success of your referral program and measure it against your goals.
For instance, you can track the number of referrals, the conversion rate of referrals to new customers, and the total revenue generated by your referral program.
